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80% of bacteria in the oral cavity do not accumulate on the teeth. That's why Colgate 360° toothbrushes are designed to keep your entire cavity super clean* - effectively cleaning your teeth, gums, cheeks and tongue.
On the back of the head of the Colgate 360° Interdental Cleaning toothbrush is a pad for cleaning the tongue and the inside of the cheeks. Colgate 360 also has a special bristle trim, extra long bristles at the tip and polishing cups. They help remove more plaque and enamel stains than a regular toothbrush with evenly trimmed bristles.