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We ended 2019 with a grand event dedicated to the inauguration of the 100th store. On 28 December 2019, we organized a concert with popular performers, games, carols and at the same time we held the Big Prize Drawing, finishing in this way the promotional campaign initiated in autumn. Three families were among the winners and they won an apartment, a car and a voucher for 36000 lei, respectively.
The event dedicated to the opening of the 100th store (str. Socoleni, 7, Chisinau) was held on 28 December 2019, in the Moldexpo International Exhibition Centre, where our guests enjoyed a concert with such performers as Cristofor Aldea-Teodorovici, Zdob și Zdub, Mark Stam and carolers.
The guests also enjoyed a Christmas fair and a specially designed dining area. Children were entertained by animators dressed as their favorite Christmas characters, a carousel, and various fun activities. The participants in the event took pictures in a photo area, at the Selfie Box and at the Christmas Tree.
The long-awaited part of the evening was the Big Drawing ending the promotional campaign “100 Times Closer to You”, which had been held in all stores all over the country since 17 October 2019.
Raffle tickets were collected from all Linella stores across the country and delivered in sealed bags to their destination point. After that, they were placed in a raffle drum in front of visitors so that all tickets were well mixed, and the winners were chosen transparently by the actor and presenter Emilian Cretu, who was the host of the event and the campaign identity. Once the conditions for validating the drawn tickets were checked, the three winners were contacted in a live broadcast and informed about the prizes won.
The event and the big drawing were broadcast live and later posted on the Linella Facebook page and the Linella YouTube channel, so that anyone could see the moment of the drawing.
The lucky ones were three families:
1. Oxana Josan has won the apartment. Oxana and her husband are a young family with two children. They did not have their own house and rented one in the commune of Stăuceni.
2. Vasile Mihaeș has won the car. Together with his wife and two daughters, Vasile was planning to buy a car this year, especially since his wife received a driver’s license not long ago.
3. Ion Rotari has won the shopping voucher for 36 000 lei. He is from the village of Bălășești, Singerei district and has a large family with 12 children, and this award is much needed.
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