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In late 2016, the first own brand O! PREȚ MIC was launched in Linella stores. It covers the essential needs of consumers, from basic foods to household products at the most affordable prices.
The common feature of the O! PREȚ MIC products is their quality similar or comparable to that of the major players on the market. The products of this brand have the lowest price on the shelf compared to similar products available in Linella stores but their quality complies with all applicable standards.
The O! PREȚ MIC brand includes a variety of products, fresh or packaged, such as dairy products, groceries, frozen products, canned food, snacks from Moldovan and international producers, which are traditional partners of Linella.